Quick & Easy Tips for Growing Your Practice through Online Marketing

1-HOUR WEBINAR: Online Marketing

Want to rapidly expand your practice through online marketing?

The list of online marketing options can be overwhelming: Social media (SM), Search Engine Optimization (SEO), pay per click (PPC), adwords, directory websites, blogs, Facebook pages, YouTube videos, search engines, profiles…

In addition to understanding the best approaches to online marketing, behavioral and mental health care professionals have legal, ethical and clinical sensibilities that must also be taken seriously.

Special guest, Dr. Joe Bavonese, can cut through much of the tech-talk related to online marketing — and do it all in less than an hour. Join him as he is interviewed by Dr. Maheu for this must-hear webinar.

You’ll quickly learn the differences and functions of the most effective online marketing strategies. You’ll get to hear about their relative success rates, and the important elements that you will want to consider as you think about the specific clients and patients you serve. You’ll walk away with a few approaches that are optimally suited to your particular talents, interests, budget and needs.

Webinar attendees will receive answers to these questions:

  • Do I have to use social media to be successful in generating online referrals?
  • Is search engine optimization still relevant today?
  • How much money do I have to spend on pay per click advertising to get one referral?
  • Is it worth paying for directories like Psychology Today?
  • Do I need an expensive website to generate online referrals?
  • Is it worthwhile to have a Facebook business page?
  • Is it a good idea to make YouTube videos?
  • Are there any other search engines besides Google that are important to have a presence on?
  • What is a Google Places profile, and should I have one?
  • With Google Adwords, what are the most important campaign settings?
  • Do I need to have a blog to succeed in generating online referrals?
  • What are the most important website elements necessary to generate referrals?
  • What are the ethical issues of relevance to online advertising?
  • What are the legal issues of relevance to online advertising?

Event Details

  • Fully recorded and available 24/7
  • Review anytime for 6 months from registration date
  • 1 CE Hour Available

Learning Objectives

  • Describe the relevance of Search Engine Optimization
  • List the most important elements needed to generate referrals
  • Identify 2 types of online advertising that could benefit your practice
  • Name at least 2 consumer protection/ethical issues of direct relevance to your advertising as a licensed, behavioral health professional
  • Name at least 1 legal issue to consider when advertising

TMHI Faculty

Marlene M. Maheu, Ph.D.

Dr. Maheu has been a leader in telemental health since 1994. With four textbooks, dozens of book chapters and journal articles to her name, as well as having educated more than 15,000 clinicians, she is in a unique position to guide you or your organization in finding a maximally profitable niche in this rapidly expanding market. For this webinar, she will be building on information she presented at the 2015 American Telemedicine Association Conference titled,”Delivering Great Care, Getting Paid, and Avoiding Legal Problems,” where she focused on startup mistakes most often made by telemental health businesses. She is a master at getting to the point and answering your questions with clear, actionable, evidence-based suggestions that will move you to your goal both quickly and accurately.

Joe Bavonese, Ph.D.

 
Joe Bavonese, Ph.D. is a Licensed Psychologist and Director of the Relationship Institute, which has 3 offices and 24 therapists in Michigan. Joe has a PhD in Clinical Psychology from the California Institute of Integral Studies. He is also the Director of Technical Services at Uncommon Practices, which helps healthcare providers create their ideal practice by the study and application proven business and marketing strategies.

This program is for beginning and intermediate-level “telepractitioners” and “telesupervisors” wishing to deliver telemental health services in these disciplines:

DCC Webinar
  • Psychiatrists, Internists, Pediatricians, Gerontologists, Nurses, Physician Assistants, Nurse Practitioners
  • Psychologists, Counselors, Social Workers, Therapists, Marriage & Family Therapists
  • Speech Pathologists, Dietitians, Occupational Therapists, Behavioral Analysts, Substance Use Professionals
  • CEOs, COOs, Administrators, Billing & Coding Staff

Webinar Includes:

  • Webinar video recording
  • Presentation slides
  • Webinar handout
  • Access to the power and interactivity of the most cutting-edge technology available today for learning (login is required)
  • Ability to take your post-test and course evaluation online
  • Access to TMHI Community Forum to ask related questions
  • Program is approved for 1 CE Hour, applied toward state requirements for Legal/Ethical CEs with APA, NBCC and a variety of other CE-approval providing groups. (To confirm with your licensing board that they accept our CE provider status, you can find our provider information at telehealth.org/ces. If you have any questions, contact us.)
  • Printable course completion certificate for your licensing board
  • Full customer support
  • 100% money-back guarantee for 30 days!

 

$35


PayPal International Currencies Accepted

This webinar is not available for NBCC-approved CE Hours. Counselors needing CE credit may be able to submit for credit under APA approval. Please check if your licensing board allows this method.

 

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