Digital Marketing Workshop Bootcamp for Behavioral Professionals

 

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Documentation Guidelines Webinar 6 CME/CE Hours Available

Seeking a digital marketing bootcamp for your behavioral practice?

Share your expertise without “selling out.”

If you’ve been struggling with the ethical issues in digital marketing, attend this digital marketing bootcamp to get immediate answers! You’ll benefit from both individual and group attention to your goals, supported by a roadmap of inspiring strategies and real-life examples that demonstrate ethical marketing practices. Faculty for this digital marketing bootcamp not only tour the country to teach these professional digital marketing practices, but also have successfully marketed their own services and products.

Learn how licensing boards and professional associations think about social and ethical issues in marketing management, and how to avoid violating your client or patient’s privacy with credit card billing, alerts sent to mobile phones, or in social media. You will learn online promotion for healthcare professionals by exploring and implementing 21st Century advertising campaigns that are not only legal and ethical, but that will also help you shine as a professional. More specifically, you will learn how to market online your healthcare services quickly and easily. You will gain experience with developing an online promotion campaign with short reports, webinars, continuity programs, apps, virtual assistants, blogs, and other social media approaches that sparkle with your professionalism when you promote your services.

Weekly step-by-step guidance and a private forum will help you craft promotional plans and materials for your specific setting and populations served. You will quickly learn how to minimize your time and maximize profits as a behavioral professional, group practice, agency, clinic, or hospital. Register for this digital marketing bootcamp today to get started this month.

Weekly Topics (click on titles below to see details)

Why does working as a behavioral or mental health entrepreneur make sense now? Which are best for you to develop online as an online entrepreneur? Which online format is optimal for your specific needs? Which are the topic areas most easily developed and marketed online? Where can you find the quickest, most relevant research base from which to draw when developing your materials? Which areas are potentially the most lucrative? How can programs be layered to easily feed each other with both content and marketing efforts over time? Where to get an easy-to-develop business plan? How do you identify the best format for your program: audio, video, text or a combination of them?
Not sure of the legal and ethical issues involved with digital marketing? Need to know where to get the right legal agreements for your online business? Why should smartphone and smart tablet “apps” be considered marketing devices rather than stand-alone products? What can be done in 2 hours time to gain exposure to over 150,000 professionals at once? What are the legal and ethical codes that rule such program development and marketing? On a more practical side, learn what to give away and what to charge for your program and spin-off products. Understand how to combine re-packaged information with new information, based on feedback from your users — and make even higher profits while delivering unparalleled value to program users. How do mHealth and smart devices play into programs for mental health?
Where are people going for their information in 2017? Do you need websites or blogs anymore? How do you need to portray yourself as a professional to make your products successful online? How can you keep your professional website both legal and ethical? Where to buy domain names, hosting accounts? Where can you go online to get the best, free legal advice for your website or blog? What size font, color, and layout are the most successful for behavioral and mental health clients and patients? How to choose a content management system that will make it easy and fun for you to create new pages and publish them immediately. How do you profit financially from a website or blog? What are the legal and ethical codes that rule such program development and marketing?
What’s the difference between a podcast and webinar? Does it matter? How to structure and develop your podcast or webinar. What are the five best functions of webinars? Which online vendor should you choose and why? Which webinar platform features are needed — and which are preferred? How much should the platform cost? How much content vs. promotion should be presented? Five ways a professional can monetize a webinar. What are the legal and ethical codes that rule such program development and marketing?
Five easy strategies to write an eBook in 3 months or less. Why eBooks are the way to go for most professionals rather than seeking to publish print books. How much does it cost to publish an eBook? How to include self-promotional material without looking unprofessional on your website. Where can you go for free or low-cost resources to build your products? What is a reasonable price-point for an eBook? Should eBooks include a CD? How much do CDs cost, and who ships them? What are the legal and ethical codes that rule such program development and marketing? What is a virtual book tour and how can you get involved? How do you easily create an audio book from a Kindle version of an eBook?
Understand what’s coming next with video technologies, including iPads, iPhones, and other portable devices (Android, tablet PCs, etc.) Learn about social media trends, recording keeping guidelines and electronic health records (EHRs) and health homes. Glimpse the healthcare revolution that is occurring worldwide, and how you can position yourself and your clients/patients to benefit maximally. We are facing a brave new world. Make it yours!

Event Details: Digital Marketing Workshop Bootcamp for Behavioral Professionals

online marketing workshop

  • Where: 100% online, accessible by a computer, tablet or smartphone
  • When: Available 24/7 to review anytime for 6 months from registration date
  • What: Recorded event includes event access, presentation slides,TBHI Community Forum access, and 6 CME or CE Hours for most disciplines in most states

Learning Objectives

  • Define three (3) legal codes of relevance to digital marketing; creating self-help, psycho-educational or training program development by professionals on the Internet
  • Identify at least three (3) ethical codes of relevance to online marketing; creating self-help, psycho-educational or training program development by professionals on the Internet
  • Reference at least three (3) sources of low-cost labor to help with online program development and how to write ads to find such labor
  • Cite at least one (1) legal or ethical issue in developing a marketing page in Google+, Facebook, Yahoo Q&A, Pinterest, Yelp, YouTube or LinkedIn and other social media

TBHI Faculty

online marketing workshop

Marlene M. Maheu, PhD has been a leader in telemental health since 1994. For this Digital Marketing Bootcamp, she will give you a peek behind the curtain to show you how she has maximized her time and energy, harnessed the energy of a volunteer workforce from around the world, and literally driven her professional institute to be the world leader in telemental health. She will delight in showing you how you can apply the very same techniques in your world as a hospital, clinic, agency, group or individual practitioner. For this Digital Marketing Bootcamp, she will also be building on information she presented at the 2015 American Telemedicine Association Conference titled,”Delivering Great Care, Getting Paid, and Avoiding Legal Problems,” where she focused on startup mistakes most often made by telemental health businesses. She is a master at getting to the point and answering your questions with clear, actionable, evidence-based suggestions that will move you to your goals, quickly, efficiently — and always in legal and ethical ways.

online marketing workshopThis program is for beginning and intermediate-level “telepractitioners” and “telesupervisors” wishing to deliver telemental health services in these disciplines:

  • Psychiatrists, Internists, Pediatricians, Gerontologists, Nurses, Physician Assistants, Nurse Practitioners
  • Psychologists, Counselors, Social Workers, Therapists, Marriage & Family Therapists
  • Speech Pathologists, Dietitians, Occupational Therapists, Behavioral Analysts, Substance Use Professionals
  • CEOs, COOs, Administrators, Billing & Coding Staff

Digital Marketing Workshop Bootcamp Includes:

  • Recorded event
  • Presentation slides
  • Access to the power and interactivity of the most cutting-edge technology available today for learning (login is required)
  • Ability to take your post-test and course evaluation online
  • Access to TBHI Community Forum to ask related questions
  • Printable course completion certificate for your licensing board
  • Full customer support
  • 100% money-back guarantee for 30 days!
  • This program is approved for 6 CME or CE Hours, applicable toward state requirements for Legal/Ethical Continuing Medical Education or Continuing Education. TBHI is approved by several CME or CE-approval providing groups to sponsor CME or CE Hours. Please review our provider information at telehealth.org/continuing-education. (We recommend you confirm with your licensing board that they accept our CME or CE provider status. If you have any questions, please contact us.)

 

 

 

 

BONUSES

  • Full access to the password protected TBHI Community Forum for networking opportunity with our internal community of like-minded professionals
  • Free Access to Webinar Recording of Legal & Ethical Online Marketing: Proven Successful Strategies for Growing Any Behavioral Practice

Digital Marketing Bootcamp for Behavioral Professionals ($499)


 

Purchase

3 Monthly Payments of $169


 

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Frequently Asked Questions:

Click questions below for detailed answers. (Note: “telemental health” and “telebehavioral health” terms are used interchangeably)

TBHI’s training programs are designed for beginning and intermediate-level “telepractitioners” and “telesupervisors” wishing to deliver telebehavioral health services in these disciplines:

  • Addictions Specialists / Telehealth
  • Counseling / Distance Counseling
  • Nurse Practice / Telemedicine
  • Nursing / Tele-Nursing
  • Occupational Therapy / Tele-Occupational Therapy
  • Physicians / Telemedicine
  • Physician’s Assistants / Telemedicine
  • Psychiatry / Telepsychiatry
  • Psychology / Telepsychology
  • Social Work / Telehealth
  • Speech and Language Therapy / Tele-Speech and Language Therapy
  • Therapy / Online Therapy
  • Other Tele-Therapies, including but not limited to these groups of practitioners:
    • Internists, Pediatricians, Osteopaths, Gerontologists, Physical Therapists, Dietitians, Behavior Analysts, CEOs, COOs, Administrators, Billing & Coding Staff
TBHI’s professional training is offered both 100% online and in-person. TBHI’s online eLearning, multi-media environment allows you to easily gain a comfortable, working knowledge of the evidence-based competencies for best practices for physicians, nurses, nurse practitioners, physician’s assistants, psychologists, social workers, marriage and family therapists, counselors, and behavioral analysts who wish to work in telepsychiatry, telepsych, telepsychology, distance counseling or online counseling, etherapy and online therapy (whatever you call it).
  • Enjoy an exciting, 24/7, convenient online access to courses anytime and anywhere with an Internet connection
  • All courses are self-paced, professionally developed and competency-based, with summaries, checklists and clear “to-dos”
  • Courses are offered in written form (text) with video and audio segments for illustration
  • 30-day, 100% money-back guarantee
  • All training included in the Level I Certificate package is included in the Level II Certificate package
  • You are invited to take the training modules in any order you deem appropriate
TBHI “classes” have no specific start and stop time. All online training is self-paced, accessible 24/7 through your web browser. You are free to train anytime, from anywhere. If your client/patient doesn’t show for their appointment, you can easily engage with your materials online, or in printed form.  Printed training materials are available upon request in PDF format to conveniently travel with you on a plane, train, bus or simply as you lounge in your living room. If you wish to complete all your training in a weekend, a week, a month or over several months – the choice is yours. Courses require the amount of time offered for CME or CE . More specifically, a 6-CME or CE hour course will require 6 hours of the average trainee. Many TBHI trainees return to their materials over time to access materials for a variety of reasons. Checklists and summaries can be copied and printed. Video/audio segments require an active Internet connection. Course evaluations and post-tests must be completed online. All registrations have an access period of at least 6 months from date of purchase. Extended access is available at $45 for an additional 6 months.

TBHI’s online coursework gives you access 24/7. You will receive a rich, multimedia platform to enhance your enjoyment and learning retention.

  • Most of the training is written, following optimal instructional design principles of text-based information with links to primary and secondary source documents, interspersed with images, audio, and video segments to punctuate an important point.
  • All video segments follow American Disabilities Act (ADA) requirements for being available with captions or a transcript.
  • To help improve learning comprehension and retention, “Essential Points” in the form of bullet points are provided at the top of many pages, to help you initially grasp the important issues, and give you clues as to which specific topics are considered important enough to re-address in the post-tests.
  • The training is also annotated with footnotes to give you the inside story on a number of important issues.
  • Courses are self-paced, meaning that you can stop and start it at your convenience.
  • A PDF format is available if you’d like to carry it with you to read as you move about your world.
  • TBHI training is self-directed, in that it contains a number of high-quality links to primary source documents throughout the Internet that we’ve assembled for your convenience and to maximize your learning.
  • The training content has been highly edited by more than 100 reviewers who are professionals in the field, so you can trust that it is accurate, well written and easy-to-comprehend.
  • TBHI’s professional training has received many accolades from colleagues, who appreciate our optimized instructional design format as well as the richness of content and superior customer support. To see these comments, look at this testimonial page.
  • You can also print your own Certificate from our website.

Completing the TBHI training will require approximately the same number of CME or CE hours offered with each course. A 6-hour course then, will take about 6 hours to complete, depending on how quickly you read. A one-hour course typically involves approximately 10,000 words, minus the words involved with presenting audio and video segments. The course evaluation and post-test will require that you come back into the website to respond to a series of questions. Post-test need to be passed with a grade of 80% or better to get the course completion certificate. (You will have learned a lot, and passing should be no problem. Of more than 7,000 trainees that have come through our doors, only three needed help with post-tests.

If you’d prefer in-person training, please write to us to request a calendar for TBHI’s live events. If you’d like to invite a TBHI speaker, please submit a speaking request here

All TBHI courses include CME or CE Hours (See Continuing Education or Continuing Medical Education section below).
  • Take all courses and pass post-tests online
  • Print your Course Completion Certificate immediately at your desktop for your licensing board
  • Contact us for a check of your program completion, and we will send you your TBHI Telebehavioral Health Practitioner Certificate to proudly display
The New Jersey Association of Osteopathic Physicians and Surgeons (NJAOPS), American Psychological Association (APA), the Association of Social Work Boards (ASWB), NAADAC, the Association for Addiction Professionals (NAADAC), the National Board of Certified Counselors (NBCC) have approved CME or CE Hours for TBHI training. The American Medical Association (AMA) has approved the training in the past, but physicians registering for the program preferred to not obtain CMEs. As a result, CME availability is limited. Speak with us if you need it by writing to contact@telehealth.org.

Social Workers, Marriage & Family Therapists, Counselors & Nurses are formally approved in California and approved by most other states, by the California Board of Behavioral Sciences (BBS). See Continuing Medical Education or Continuing Education information below.

Refunds are available for any course within 30 days of purchase. We guarantee 100% money back if you are dissatisfied for any reason. However, please give us the opportunity to remedy any disappointments by writing to us first. Our contact desk is available from Monday to Friday during business hours. If you would like a phone call rather than an email response, please provide times on when and where you can be reach, a mobile number and direct line including extension if any.

TBHI training is exclusively digital for purposes of this application. our website is written in arial font to facilitate reading with appropriate alt tags for those who prefer or cannot see images. All audio and video recordings are produced with captions for deaf and hard of hearing trainees. PDF’s of all training are available for individuals who prefer to print and read training offline. Accommodations have successfully been developed for individual trainees with more specialized needs upon request. They will be considered on a case by case basis.

Add any training item to your cart. Near the end of the checkout process, select PayPal as your payment option. (PayPal will allow you to use your preferred currency in most cases. If you need assistance with currency equivalence or discounted rates for international training, please contact us.)
If you have questions about which training is right for you or how it works, please contact us.

Continuing Medical Education or Continuing Education Approvals (for most States & Provinces)

NJAOPS Logo NJAOPS APA Logo APA ASWB Logo

ASWB

NAADAC Logo NAADAC NBCC Logo NBCC CE Broker Logo CE Broker

Physicians, Nurses, Nurse Practitioners & Physician’s Assistants

Purpose:
NJAOPS is dedicated in reminding and enhancing physicians’ knowledge to manage the changing needs of the healthcare system. These evidence-based educational lectures are structured to augment physician expertise with current guidelines, materials and recommendations, as well as up-to-date advances in medical treatment on specific topics.

Accreditation:
New Jersey Association of Osteopathic Physicians and Surgeons is accredited by the American Osteopathic Association (AOA) to provide osteopathic continuing education for DO physicians. NJAOPS designates these educational activities for Category 1-A credits and will report CME and specialty credits commensurate with the extent of the physician’s participation in this activity.

Physician (AMA) Accreditation Statement: NJAOPS is accredited by the Medical Society of New Jersey to provide continuing medical education for physicians. NJAOPS designates live or online activity for AMA PRA Category 1 Credits™.

Health Professionals: Participants may claim hours to receive a Certificate of Participation for an activity designated for AMA PRA Category 1 Credits™.

Method of Participation:
For successful completion of activity and subsequent awarding of credits, individuals are required to participate in the entire activity and complete an attestation form, as well as an activity evaluation form.

Psychologists — American Psychological Association (APA)

The Telebehavioral Health Institute is approved by the American Psychological Association to sponsor continuing education for psychologists. The Telebehavioral Health Institute maintains responsibility for this program and its content.

Social Workers — Association of Social Work Boards (ASWB)

The Telebehavioral Health Institute, Inc. (TBHI), provider #1328, is approved as a provider for social work continuing education by the Association of Social Work Boards (ASWB) www.aswb.org, through the Approved Continuing Education (ACE) program. Telebehavioral Health Institute, Inc. maintains responsibility for the program. ASWB Approval Period: 11/18/2016 – 11/18/2019. Social workers should contact their regulatory board to determine course approval for continuing education credits. Please note that ASWB does not award CE Hours for training related to marketing.

Addiction Professionals — NAADAC, the Association for Addiction Professionals (NAADAC)

The Telebehavioral Health Institute, Inc. (TBHI) is officially on file with NAADAC, the Association for Addiction Professionals (NAADAC) as an Approved Education Provider. TBHI has been approved as a NAADAC Approved Education Provider. NAADAC Provider #159459, Telebehavioral Health Institute, is responsible for all aspects of their programing.

Counselors — National Board for Certified Counselors (NBCC)

The Telebehavioral Health Institute, Inc. (TBHI) has been approved by National Board for Certified Counselors (NBCC) as an Approved Continuing Education Provider. ACEP No. 6708. Programs that do not qualify for NBCC Credit are clearly identified. TBHI is solely responsible for all aspects of the program.

CE Broker

CE Broker is a continuing education tracking system in which licensees track their compliance and report their completed CEs. The Telebehavioral Health Institute (TBHI) encourages trainees to use the Self-Report system in CE Broker, as TBHI does not report to CE Broker on behalf of trainees.

Click here for instructions on how to self-report to CE Broker.

California Nurses — California Board of Registered Nurses (BRN)

The American Psychological Association (APA), the Association of Social Work Boards (ASWB), NAADAC, the Association for Addiction Professionals (NAADAC), the National Board of Certified Counselors (NBCC) have approved CE Hours for TBHI training. The American Medical Association (AMA) has approved the training for CMEs. Nurses are formally approved in California and approved by most other states through our co-sponsorship with Alliant UniversitySee Continuing Education information here.

— NOTE —

Please verify the appropriateness of TBHI training for your needs by contacting your state/provincial board or your state/provincial professional organization. Some state and provincial regulations are in flux, complex and can be confusing. Some require additional documentation. Some states restrict the number of CE hours you can complete online. TBHI disavows responsibility for being aware of /meeting your state’s regulatory or licensing requirements.

TBHI Training has also been approved for AMA CME Hours. Contact us for details.


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