HIPAA compliance as a patient engagement strategy is becoming more and more appealing for health care professionals of all kind. Behavioral health professionals in particular can capitalize on an effective HIPAA compliance program as another means of developing a patient engagement strategy–attracting new patients who care about the integrity of their health care data.
Developing a patient engagement strategy is an essential way to attract new patients to your practice. Common methods that you can capitalize on include developing a social media presence or creating a newsletter to highlight industry updates or services you offer.
But HIPAA compliance gives you a unique way to address patients’ needs for data privacy, all while satisfying the regulatory requirements put forth by the Department of Health and Human Services (HHS) Office for Civil Rights (OCR).
HIPAA Compliance as a Differentiator
By implementing an effective HIPAA compliance program in your practice, you can be directly involved in ongoing national conversations about data privacy and security. With ransomware incidents in the news week after week, and new concerns about data breaches reaching unprecedented levels, HIPAA compliance is the perfect way to address these concerns for your prospective patients.
Think of it this way: in the same way that concerned buyers will shop around for the perfect laptop to meet their needs, a discerning patient will shop around for a behavioral health practice that works for them. Data security-minded individuals are a growing demographic of health care consumers, especially among millennials in today’s market.
Adopting a HIPAA compliance program can allow you to address these concerns, and give you a new way to market your business. You can make your practice stand out from others in your area, all while protecting the sensitive health data that you come into contact with daily.
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