Marketing Your Telehealth Services: Successful, Legal & Ethical Online Strategies
Faculty: Marlene M. Maheu, PhD
This high-energy HYBRID training workshop will give you step-by-step instructions for legally and ethically marketing your telehealth services.
| √ 100% Online, 24/7 | √ Available On-Demand |
| √ 6-Month Access | √ 7 CME or CE Contact Credit Hour(s) |
Description
Taking a deep dive into five of the most successful digital marketing strategies available today, this program provides the nuts and bolts of developing your marketing plan to maximize opportunities for success with your online service delivery. Whether you work for a hospital, clinic, agency, group practice, or as an independent practitioner, this program offers hundreds of proven-effective tips for how to strictly adhere to legal and ethical mandates.
You will receive clear, actionable directions for how, when, and where to:
- Choose the most potentially profitable niche
- Find the best and least expensive professionals to help you:
- Create or improve your website
- Drive traffic to your telehealth or other services
- Develop a robust mailing list that will grow virally
- Easily create and market an engaging ebook
- Write a successful blog
- Think about setting up a podcast
- Write successful marketing copy to describe yourself and your services
Based on 28 years of experience with digital marketing for telebehavioral health, and backed with more than $30,000 of digital marketing training, Telehealth.org is uniquely positioned to show you how to think about marketing your telehealth practice through five simple strategies. To bring this workshop to life, Telehealth.org pulls back the curtain to show you how and why it has been successful at becoming the #1 telehealth professionals training program worldwide. This program will show you how you can these very same success strategies to maximize your efforts to recruit the largest possible telehealth audience in need of your services.
If you are one of the tens of thousands of providers or provider groups seeking to firmly establish yourself with a telehealth practice after COVID, you have come to the right place!
Key Questions Addressed
This unique telehealth and teletherapy marketing training program provides answers to these questions:
- Given my particular skill set, how do I decide on my best niche?
- What exactly do I need to market my telehealth or teletherapy services online?
- How can I develop an effective social media campaign that is affordable, safe, and effective – yet professional?
- How do licensing boards and professional association ethical boards think about legal and ethical issues for marketing telehealth services?
- What are the best 21st Century, digitized advertising strategies that are not only legal and ethical but that will help me shine as a professional?
- What is the difference between education and psychoeducational? Which is allowed over state lines by most licensing & ethical boards?
- How can I repurpose my material to get the biggest bang for my buck while drawing potential clients and patients to my work?
- How can I quickly, easily, and inexpensively develop short reports, webinars, continuity programs, blogs, podcasts, and social media approaches that sparkle with professionalism when I promote my services?
- How can I avoid violating my client or patient’s privacy with credit card billing, alerts sent to mobile phones, or on social media?
Focused on practical to-do’s, this deep-dive telehealth marketing training will give you a step-by-step discussion of five key legal and ethical strategies to skyrocket your telehealth or teletherapy services. You will hear professionals just like you get direct answers to pivotal questions that may be preventing you from optimizing your efforts.
This program is designed for marketing staff in hospitals, clinics, agencies, small group practices as well as for independent practitioners.
7 On-Demand Training Hours
This program offers a combination of on-demand training augmented by a 2-hour application segment.
Five On-Demand Training Segments
This hybrid format allows you to learn at your own pace and connect with like-minded colleagues in the Telehealth.org Digital Discussion Forum for this training.
PLUS
2-Hour “Applications” Training Segments
Review 3 “case studies” chosen from materials submitted by training class members and answer questions.
- Identifying Your Optimal Niche Focus
- Understanding Fundamentals of Behavioral Legal & Ethical Marketing
- Optimizing Your Website
- Developing Webinars & Podcasts for Maximum Profit
- Developing eBooks Audio Books, Kindles, and More for Maximum Profit
- Profiting from Legal & Ethical Affiliate Programs
- 2-Hour “Applications” Training Segments
Learning Objectives
- Name at least three (3) ethical strategies for writing an eBook based on scientific research in three (3) months or less.
- Define three (3) legal codes of relevance to online marketing; creating self-help, psycho-educational, or training program development by professionals on the Internet.
- Identify at least three (3) ethical codes of relevance to online marketing; creating self-help, psycho-educational, or training program development by professionals on the Internet.
- Reference at least three (3) sources of low-cost labor to help with online program development and how to write ads to find such labor.
- Cite at least one (1) legal or ethical issue in developing a marketing page in Google+, Facebook, Yahoo Q&A, Pinterest, Yelp, YouTube, or LinkedIn.
- Name at least three (3) FREE websites to quickly find peer-reviewed, scientific studies, reports, and books from which to draw information for developing a promotional white paper or report, self-help, or psycho-education program.
Please note: If you are a social worker, you may want to check with your state to see if this course is approved for CE Hours. Telehealth.org is approved by the Association of Social Work Boards (ASWB) and New York State Education Department’s State Board For Social Work (NYSW) as an ACE provider for CE Hours, but THIS COURSE IS NOT APPROVED for social work CEs. Social Workers are most certainly encouraged to participate, however.
When & How
| CME or CE: | Credit hours 7 |
| Duration: | Approximately 7 hours to complete. |
| Format: | Online Activity. Online readings, illustrative media, automatically graded post-test. All material for Telehealth.org training is provided at no extra cost, and is accessible through your computer or digital device. Available 24/7 as on-demand training (asynchronous). |
| When: | Available 24/7 to review anytime for 6 months from registration date. |
| Where: | 100% Online |
| How: |
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Audience
This program is for beginning and intermediate-level “telepractitioners” and “telesupervisors” wishing to deliver telemental health services in these disciplines:
- Psychiatrists, Internists, Pediatricians, Gerontologists, Nurses, Physician Assistants, Nurse Practitioners
- Psychologists, Counselors, Social Workers, Therapists, Marriage & Family Therapists
- Speech Pathologists, Dietitians, Occupational Therapists, Behavioral Analysts, Substance Use Professionals
- CEOs, COOs, Administrators, Billing & Coding Staff
Faculty
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Dr. Marlene Maheu has been a pioneer in telemental health for almost three decades. With five textbooks, dozens of book chapters, and journal articles to her name and educated more than 50k clinicians from 109 countries, she is in a unique position to guide you or your organization in finding a maximally profitable niche in telehealth. She is the Founder and CEO of the Telebehavioral Health Institute (Telehealth.org), owned by Telehealth.org. She is the CEO of the Coalition for Technology in Behavioral Science (CTiBS), and the Founder of the Journal for Technology in Behavioral Science.
She has assisted in writing standards and guidelines for national associations and was the Chair of the CTiBS Competency Committee that published the first telebehavioral health competency framework. She has been interviewed by dozens of leading newspapers and magazines, keynoted, and taught hundreds of telehealth-related workshops internationally. Dr. Maheu is a master at getting to the point and answering your questions with straightforward, actionable, evidence-based suggestions that quickly move you to your goal. She will delight you with her clinical acumen and make you smile at how simple many solutions can be when explained by a professional with decades of passionate telehealth training experience. Bring your notepad — you’ll leave with pages of practical to-do’s! |
Reviews
 | For nearly 20 years Marlene has been the leader in thought, training and advocacy regarding the impact of technology on mental health professions. Donna Ford, MA, Former President, American Counseling Association |
 | Dr. Maheu is psychology’s telehealth visionary, leading our colleagues through professional training in ethics and innovative technologies since the mid-90’s. Pat DeLeon, PhD, MPH, JD, Former President, American Psychological Association |
 | I am thoroughly enjoying the certification program. It is filled with useful, practical information. Alan Groveman, PhD NJ Licensed Psychologist, Past-President NJPA |
CME & CE Accreditations & Approvals
Telehealth.org has been approved by the leading medical and behavioral accrediting and approval groups.
NJAOPS
NBCC
NAADAC
ASWB
APA
NY SW
NY MHC
NY MFT
NY PSY
Addiction
The Association For Addiction Professionals (NAADAC)
The Association For Addiction Professionals (NAADAC)Telehealth.org is officially on file with NAADAC, The Association For Addiction Professionals (NAADAC) as an approved education provider. Telehealth.org has been approved as a NAADAC approved education provider. NAADAC provider #159459, Telehealth.org is responsible for all aspects of their programming.
Counseling
National Board For Certified Counselors (NBCC)
National Board For Certified Counselors (NBCC)Telehealth.org has been approved by National Board For Certified Counselors (NBCC) as an approved Continuing Education Provider. ACEP No. 6708. Programs that do not qualify for NBCC credit are clearly identified. Telehealth.org is solely responsible for all aspects of the program.
New York State Education Department’s State Board for Mental Health Counseler (NY MHC)
New York State Education Department’s State Board for Mental Health Counseler (NY MHC)Telehealth.org is recognized by the New York State Education Department’s State Board for Mental Health Practitioners as an approved provider of continuing education for licensed mental health counselors. #MHC-0237.
Medicine
Physicians, Nurses, Nurse Practitioners & Physician’s Assistants
Physicians, Nurses, Nurse Practitioners & Physician’s AssistantsPurpose: NJAOPS is dedicated to reminding and enhancing physicians’ knowledge to manage the changing needs of the healthcare system. These evidence-based educational lectures are structured to augment physician expertise with current guidelines, materials, and recommendations, as well as up-to-date advances in medical treatment on specific topics. Accreditation: New Jersey Association of Osteopathic Physicians and Surgeons is accredited by the American Osteopathic Association (AOA) to provide osteopathic continuing education for DO Physicians. NJAOPS designates these educational activities for category 1-A credits and will report CME and specialty credits commensurate with the extent of the physician’s participation in this activity.
Physician (AMA) accreditation statement: NJAOPS Is accredited by the Medical Society of New Jersey to provide Continuing Medical Education for physicians. NJAOPS designates live or online activity for AMA PRA Category 1 Credits™. Health Professionals: participants may claim hours to receive a Certificate of Participation for an activity designated for AMA PRA Category 1 Credits™. Method of Participation: for successful completion of activity and subsequent awarding of credits, individuals are required to participate in the entire activity and complete an attestation form, as well as an activity evaluation form. Send questions: contact@telehealth.org.
Marriage and Family Therapy
New York State Education Department’s State Board for Marriage & Family Therapist (NY MFT)
New York State Education Department’s State Board for Marriage & Family Therapist (NY MFT)Telehealth.org is recognized by the New York State Education Department’s State Board for Mental Health Practitioners as an approved provider of continuing education for licensed marriage and family therapists #MFT-0104.
Other States. Many states do not require pre-approval of continuing education offerings for MFTs. Many states also accept courses that are offered by providers who have formally been approved by ACCME (physicians) APA (psychologists), ASWB (social workers) and NBCC (counselors), such as Telehealth.org. Please send the URL to this page to our licensing Board to ask if they will approve our course(s) to meet your requirements. Write to us if you need our help.
Psychology
American Psychological Association (APA)
American Psychological Association (APA)Telehealth.org is approved by the American Psychological Association to sponsor Continuing Education for psychologists. Telehealth.org maintains responsibility for this program and its content.
New York State Education Department’s State Board for Licensed Psychologists (NY PSY)
New York State Education Department’s State Board for Licensed Psychologists (NY PSY)Telehealth.org is recognized by the New York State Education Department’s State Board for Psychology as an approved provider of continuing education for licensed psychologists #PSY-0193.
Social Work
Association Of Social Work Boards (ASWB)
Association Of Social Work Boards (ASWB)Telehealth.org, Provider #1328, is approved as a provider for social work continuing education by the Association of Social Work Boards (ASWB) www.aswb.org, through the Approved Continuing Education (ACE) program. Telehealth.org maintains responsibility for the program. ASWB approval period: 11/18/2022 – 11/18/2025. Social workers should contact their regulatory board to determine course approval for continuing education credits. Please note that ASWB does not award CE hours for training related to marketing.
Canadian Social Workers
Canadian Social WorkersSocial workers registered in Canadian provinces may accept activities approved by ASWB for ongoing professional development. Please check with your college or Board and send them to this webpage along with the course description of the course(s) you are considering. Ask for a review to determine if our training is acceptable for your registration.
New York State Education Department’s State Board For Social Work (NY SWB)
New York State Education Department’s State Board For Social Work (NY SWB)Telehealth.org, LLC is recognized by the New York State Education Department’s State Board for Social Work as an approved provider of Continuing Education for Licensed Social Workers #SW-0752.
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Pay once for a full year of unlimited multi-modal training, accessible 24/7
√ All On-Demand Training
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√ Supporting Documents
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All-Access Pass Training & Consultation
All of your training, right here at Telehealth.org!
Pay once for a full year of unlimited multi-modal training, accessible 24/7
√ All OnDemand Training
√ All LIVE, Interactive Webinars
√ Supporting Documents
√ 24-Hour Access
√ 12 LIVE, Interactive Group Tele-Consults
Additional benefits include:
√ Preferred All-Access Pass Telephone & Email Support
Access all training, your BCTP-III Certificate & 12 LIVE, interactive, group Tele-Consults for one year!
Unlimited Training
With your All-Access Pass, you can plan your budget and know that all your training needs are handled for the entire year!
Monthly LIVE Tele-Consults
Enjoy 12 monthly, small group, LIVE Tele-Consults with Faculty. Bring your questions and concerns to enjoy a collegial discussion of any and all telehealth issues related to your training.
BCTP®-III Certificate
Your All-Access Pass includes the training required to complete the most advanced telehealth training available anywhere! Distinguish yourself with the highly respected BCTP-III Certificate, and more.