Mental Health Internet Marketing on Steroids: Legal, Ethical, Affordable and Effective Strategy Bootcamp

online marketing workshop 6 CE Hours Available

Seeking an online marketing bootcamp for your behavioral practice?

Share your expertise without “selling out.”

If you’ve been struggling with the ethical issues in online marketing, attend this online marketing bootcamp to get immediate answers! You’ll benefit from both individual and group attention to your goals, supported by a roadmap of inspiring strategies and real-life examples that demonstrate ethical marketing practices. Faculty for this online marketing bootcamp not only tour the country to teach these professional online marketing practices, but also have successfully marketed their own services and products.

Learn how licensing boards and professional associations think about social and ethical issues in marketing management, and how to avoid violating your client or patient’s privacy with credit card billing, alerts sent to mobile phones, or in social media. You will learn online promotion for healthcare professionals by exploring and implementing 21st Century advertising campaigns that are not only legal and ethical, but that will also help you shine as a professional. More specifically, you will learn how to market online your healthcare services quickly and easily. You will gain experience with developing an online promotion campaign with short reports, webinars, continuity programs, apps, virtual assistants, blogs, and other social media approaches that sparkle with your professionalism when you promote your services.

Weekly step-by-step guidance and a private forum will help you craft promotional plans and materials for your specific setting and populations served. You will quickly learn how to minimize your time and maximize profits as a behavioral professional, group practice, agency, clinic, or hospital. Register for this online marketing bootcamp today to get started this month.

Weekly Topics (click on titles below to see details)

Why does working as a behavioral or mental health entrepreneur make sense now? Which are best for you to develop online as an online entrepreneur? Which online format is optimal for your specific needs? Which are the topic areas most easily developed and marketed online? Where can you find the quickest, most relevant research base from which to draw when developing your materials? Which areas are potentially the most lucrative? How can programs be layered to easily feed each other with both content and marketing efforts over time? Where to get an easy-to-develop business plan? How do you identify the best format for your program: audio, video, text or a combination of them?
Not sure of the legal and ethical issues involved with online marketing? Need to know where to get the right legal agreements for your online business? Why should smartphone and smart tablet “apps” be considered marketing devices rather than stand-alone products? What can be done in 2 hours time to gain exposure to over 150,000 professionals at once? What are the legal and ethical codes that rule such program development and marketing? On a more practical side, learn what to give away and what to charge for your program and spin-off products. Understand how to combine re-packaged information with new information, based on feedback from your users — and make even higher profits while delivering unparalleled value to program users. How do mHealth and smart devices play into programs for mental health?
Where are people going for their information in 2017? Do you need websites or blogs anymore? How do you need to portray yourself as a professional to make your products successful online? How can you keep your professional website both legal and ethical? Where to buy domain names, hosting accounts? Where can you go online to get the best, free legal advice for your website or blog? What size font, color, and layout are the most successful for behavioral and mental health clients and patients? How to choose a content management system that will make it easy and fun for you to create new pages and publish them immediately. How do you profit financially from a website or blog? What are the legal and ethical codes that rule such program development and marketing?
What’s the difference between a podcast and webinar? Does it matter? How to structure and develop your podcast or webinar. What are the five best functions of webinars? Which online vendor should you choose and why? Which webinar platform features are needed — and which are preferred? How much should the platform cost? How much content vs. promotion should be presented? Five ways a professional can monetize a webinar. What are the legal and ethical codes that rule such program development and marketing?
Five easy strategies to write an eBook in 3 months or less. Why eBooks are the way to go for most professionals rather than seeking to publish print books. How much does it cost to publish an eBook? How to include self-promotional material without looking unprofessional on your website. Where can you go for free or low-cost resources to build your products? What is a reasonable price-point for an eBook? Should eBooks include a CD? How much do CDs cost, and who ships them? What are the legal and ethical codes that rule such program development and marketing? What is a virtual book tour and how can you get involved? How do you easily create an audio book from a Kindle version of an eBook?
Understand what’s coming next with video technologies, including iPads, iPhones, and other portable devices (Android, tablet PCs, etc.) Learn about social media trends, recording keeping guidelines and electronic health records (EHRs) and health homes. Glimpse the healthcare revolution that is occurring worldwide, and how you can position yourself and your clients/patients to benefit maximally. We are facing a brave new world. Make it yours!

Event Details: Online Marketing Workshop Bootcamp for Behavioral Professionals

online marketing workshop

  • Where: 100% online, accessible by computer, tablet or smartphone
  • When: Thursdays from 2pm-3pm Eastern (11am-12pm Pacific) on the following dates:
    • Remaining dates: July 27, August 10, August 17, August 24
    • Two previous meetings now available as recorded events
    • Remaining classes will be fully recorded and available 24/7 after the event.
    • Online interaction between meetings will also occur, as needed by participants.
    • 6 CE Hours available (3 of those 6 CE Hours meet ethical licensure requirements)
  • What: Live & recorded event includes event access, presentation slides, HUB Community forum access, and 6 CE Hours for most disciplines in most states

Learning Objectives

  • Define three (3) legal codes of relevance to online marketing; creating self-help, psycho-educational or training program development by professionals on the Internet
  • Identify at least three (3) ethical codes of relevance to online marketing; creating self-help, psycho-educational or training program development by professionals on the Internet
  • Reference at least three (3) sources of low-cost labor to help with online program development and how to write ads to find such labor
  • Cite at least one (1) legal or ethical issue in developing a marketing page in Google+, Facebook, Yahoo Q&A, Pinterest, Yelp, YouTube or LinkedIn and other social media

TBHI Faculty

online marketing workshop

Marlene M. Maheu, PhD has been a leader in telemental health since 1994. For this Online Marketing Bootcamp, she will give you a peek behind the curtain to show you how she has maximized her time and energy, harnessed the energy of a volunteer workforce from around the world, and literally driven her professional institute to be the world leader in telemental health. She will delight in showing you how you can apply the very same techniques in your world as a hospital, clinic, agency, group or individual practitioner. For this Online Marketing Bootcamp, she will also be building on information she presented at the 2015 American Telemedicine Association Conference titled,”Delivering Great Care, Getting Paid, and Avoiding Legal Problems,” where she focused on startup mistakes most often made by telemental health businesses. She is a master at getting to the point and answering your questions with clear, actionable, evidence-based suggestions that will move you to your goals, quickly, efficiently — and always in legal and ethical ways.

online marketing workshopThis program is for beginning and intermediate-level “telepractitioners” and “telesupervisors” wishing to deliver telemental health services in these disciplines:

  • Psychiatrists, Internists, Pediatricians, Gerontologists, Nurses, Physician Assistants, Nurse Practitioners
  • Psychologists, Counselors, Social Workers, Therapists, Marriage & Family Therapists
  • Speech Pathologists, Dietitians, Occupational Therapists, Behavioral Analysts, Substance Use Professionals
  • CEOs, COOs, Administrators, Billing & Coding Staff

Online Marketing Bootcamp Includes:

  • Live weekly meetings
  • Weekly meeting video recordings
  • Presentation slides
  • Access to the power and interactivity of the most cutting-edge technology available today for learning (login is required)
  • Ability to take your post-test and course evaluation online
  • Access to TBHI Community Forum to ask related questions
  • Printable course completion certificate for your licensing board
  • Full customer support
  • 100% money-back guarantee for 30 days!
    • This program is approved for 6 CE Hours, applicable toward state requirements for Legal/Ethical Continuing Education. TBHI is approved by several CE-approval providing groups to sponsor CE Hours. Please review our provider information at telehealth.org/continuing-education. (We recommend you confirm with your licensing board that they accept our CE provider status. If you have any questions, please contact us.)

 

 

 

 

BONUSES

  • Full access to the password protected TBHI Hub Community Center for networking opportunity with our internal community of like-minded professionals
  • Free Access to Webinar Recording of Legal & Ethical Online Marketing: Proven Successful Strategies for Growing Any Behavioral Practice

Online Marketing Bootcamp for Behavioral Professionals ($499)


3 Monthly Payments of $169


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