Quick and Easy Tips for Growing Your Practice through Online Marketing

Want to rapidly expand your practice through online marketing?

The list of online marketing options can be overwhelming: Social media (SM), Search Engine Optimization (SEO), pay per click (PPC), adwords, directory websites, blogs, Facebook pages, YouTube videos, search engines, profiles…

In addition to understanding the best approaches to online marketing, behavioral and mental health care professionals have legal, ethical and clinical sensibilities that must also be taken seriously.

Dr. Joe Bavonese can cut through much of the tech-talk related to online marketing — and do it all in less than an hour. Join him as he is interviewed by Dr. Maheu for this must-hear webinar.

You’ll quickly learn the differences and functions of the most effective online marketing strategies. You’ll get to hear about their relative success rates, and the important elements that you will want to consider as you think about the specific clients and patients you serve. You’ll walk away with a few approaches that are optimally suited to your particular talents, interests, budget and needs.


Quick & Easy Tips for Growing Your Practice Through Online Marketing

with Marketing Specialist, Joe Bavonese, PhD



You will receive answers to these questions:

  • Do I have to use social media to be successful in generating online referrals?
  • Is search engine optimization still relevant today?
  • How much money do I have to spend on pay per click advertising to get one referral?
  • Is it worth paying for directories like Psychology Today?
  • Do I need an expensive website to generate online referrals?
  • Is it worthwhile to have a Facebook business page?
  • Is it a good idea to make YouTube videos?
  • Are there any other search engines besides Google that are important to have a presence on?
  • What is a Google Places profile, and should I have one?
  • With Google Adwords, what are the most important campaign settings?
  • Do I need to have a blog to succeed in generating online referrals?
  • What are the most important website elements necessary to generate referrals?
  • What are the ethical issues of relevance to online advertising?
  • What are the legal issues of relevance to online advertising?

This course includes access to replay video recording, presentation slides, webinar handout, PLUS 1 Continuing Education Unit (CE Hour)*

Joe Bavonese, PhD is a Licensed Psychologist and Director of the Relationship Institute, which has 3 offices and 24 therapists in Michigan. Joe has a PhD in Clinical Psychology from the California Institute of Integral Studies. He is also the Director of Technical Services at Uncommon Practices, which helps healthcare providers create their ideal practice by the study and application proven business and marketing strategies.

Learning Objectives

  • Describe the relevance of Search Engine Optimization
  • List the most important elements needed to generate referrals
  • Identify 2 types of online advertising that could benefit your practice
  • Name at least 2 consumer protection/ethical issues of direct relevance to your advertising as a licensed, behavioral health professional
  • Name at least 1 legal issue to consider when advertising
$99 Spring Special

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