722W – Quick & Easy Tips for Growing Your Practice through Online Marketing
Includes access to replay video recording, presentation slides, webinar handout, PLUS 1 Continuing Education Unit (CE Hour)*
Recording available to view anytime, any place… 1-Hour “On Demand” Training Webinar
Want to rapidly expand your practice through online marketing?
The list of online marketing options can be overwhelming: Social media (SM), Search Engine Optimization (SEO), pay per click (PPC), adwords, directory websites, blogs, Facebook pages, YouTube videos, search engines, profiles…
In addition to understanding the best approaches to online marketing, behavioral and mental health care professionals have legal, ethical and clinical sensibilities that must also be taken seriously.
Dr. Joe Bavonese can cut through much of the tech-talk related to online marketing — and do it all in less than an hour. Join him as he is interviewed by Dr. Maheu for this must-hear webinar.
You’ll quickly learn the differences and functions of the most effective online marketing strategies. You’ll get to hear about their relative success rates, and the important elements that you will want to consider as you think about the specific clients and patients you serve. You’ll walk away with a few approaches that are optimally suited to your particular talents, interests, budget and needs.
Joe Bavonese, Ph.D is a Licensed Psychologist and Director of the Relationship Institute, which has 3 offices and 24 therapists in Michigan. Joe has a PhD in Clinical Psychology from the California Institute of Integral Studies. He is also the Director of Technical Services at Uncommon Practices, which helps healthcare providers create their ideal practice by the study and application proven business and marketing strategies.
Webinar attendees will receive answers to these questions:
Do I have to use social media to be successful in generating online referrals?
Is search engine optimization still relevant today?
How much money do I have to spend on pay per click advertising to get one referral?
Is it worth paying for directories like Psychology Today?
Do I need an expensive website to generate online referrals?
Is it worthwhile to have a Facebook business page?
Is it a good idea to make YouTube videos?
Are there any other search engines besides Google that are important to have a presence on?
What is a Google Places profile, and should I have one?
With Google Adwords, what are the most important campaign settings?
Do I need to have a blog to succeed in generating online referrals?
What are the most important website elements necessary to generate referrals?
What are the ethical issues of relevance to online advertising?
What are the legal issues of relevance to online advertising?
Describe the relevance of Search Engine Optimization
List the most important elements needed to generate referrals
Identify 2 types of online advertising that could benefit your practice
Name at least 2 consumer protection/ethical issues of direct relevance to your advertising as a licensed, behavioral health professional
Name at least 1 legal issue to consider when advertising
This program is designed for:
Counselors, Social Workers, Therapists, Marriage & Family Therapists, Drug & Alcohol Specialists
Medical Professionals such as Psychiatrists, Internists, Pediatricians, Gerontologists
"For nearly 20 years Marlene has been the leader in thought, training and advocacy regarding the impact of technology on mental health professions."
Donna Ford MA,
Former President, American Counseling Association
"As a consultant, Dr. Maheu is creative, engaging, insightful, funny, easy, wise, and overall a delight to work with. Her energetic participation was infectious and raised everyone's game."
CEO, Ease Interactive
"Technology is crucial to our advancement as a profession in the 21st century. Marlene Maheu has been a forerunner in this endeavor to bring telepsychology to our practice, training and research."
Jean Lau Chin, ED.D., ABPP
"The Telebehavioral Health Institute provides all of the essential training needed to start practicing telemental health or telepsychiatry. The courses are unsurpassed, unique and contain everything one needs to know in order to start practicing. Upon completing this training, a provider is "ready to go."
Timothy Lacy, MD.
Former Chief of Telehealth for the US Air Force Surgeon General, CEO of Stonetree Medical Technologies, LLC
"Marlene is an engaging speaker and is at the cutting edge of mental health and technology. I'd highly encourage seeing one (or more) of her presentations. Her ideas will inspire you with possibilities."
Steven Walfish, Ph.D.
Partner at The Practice Institute and co-author of Financial Success in Mental Health Practice
"Dr. Maheu has been a consistent and courageous pioneer in the use of technology to improve mental health services for over a generation. Her training will provide you with essential tools to start a successful telepractice while remaining complaint with legal, ethical and other risk management strategies."
Luciano L'Abate, Ph.D.
Professor Emeritus of Psychology, Georgia State University
"Marlene is incredibly tech savvy with laser-sharp understanding of how to make the best use of innovative social media in professional settings."
Stephanie A. Shields, Ph.D.
The Pennsylvania State University
"Marlene is a pioneer, leader and strong advocate for ethical telemental health practices. Her presentations, workshops, articles and books provide valuable, thoughtful and informative ideas about how to deal with the many complex issues presented by rapidly evolving technologies."
Kenneth Drude, Ph.D.
"Dr. Maheu did a superb job of teaching many of the key concepts in tele-mental health to therapists in our organization."
Eric Kuelker, Ph.D.
Past President, Mental Health Pros
"Marlene is a true innovator in bringing technology to the mental health field. Her books are a must and I recommend them to my students."
Dale Masi, Ph.D.
President/CEO, Masi Research Consultants Inc
"Dr. Maheu is one of the most knowledgeable people in the country in the area of psychology and technology. She has a rich perspective on the benefits and challenges in this field and has been extremely generous in sharing her resources and expertise."
Judith Blanton, Ph.D.
"Marlene has established herself as a pioneer, expert, and forceful advocate for the telehealth. I've taken her courses and periodically consult with her. I count on her for thoughtful and ethical guidance in this complex field."
Larry Brooks, Ph.D.
Clinical Psychologist, Private Practice - Psychotherapy & Supervision
"Dr. Maheu is a leading national expert on the application of psychology in tele-health, online services and use of new technologies to support and expand your practice. Marlene does terrific workshops--don't miss them if you have a chance to see her in action."
James Bray, Ph.D.
Past President, American Psychological Association
"Dr. Maheu is psychology's telehealth visionary, leading our colleagues through professional training in ethics and innovative technologies since the mid-90's. Telepsychology is the 21st century and our practitioners in particular must become knowledgeable."
Pat DeLeon, Ph.D., MPH, JD
Former President, American Psychological Association
"I wanted to establish a task force on 'new media,' but only if Marlene Maheu, a long-time leader in telepsychology, would agree to be its chair. She did, and the task force exceeded my highest hopes."
Ellen Cole, Ph.D.
Former President, Society for the Psychology of Women, American Psychological Association
"Dr. Maheu is an outstanding leader, educator, and creative force in the field of telehealth. She has been a long-term advocate for the use of empirically-based practices in telepsychology and has provided solid guidance to practitioners in the ethics and conduct of telehealth services."
Robert L. Glueckauf, Ph.D.
College of Medicine, Florida State University
"Marlene Maheu is a trailblazer in the field of telehealth. She was one of the first psychologists to even consider the concept of providing electronic services to patients and has been a leader in that field. Marlene is also a mover and a shaker and seems to be able to make nearly anything happen."
Larry Rosen, Ph.D.
Professor, CSU Dominguez Hills
"Dr. Maheu was writing and presenting on telehealth and psychology of the Internet when the rest of us didn't even know how to spell it, much less know what it means or how to practice it. She is a true visionary and a pioneer in the important area of tele-mental-health."
Ofer Zur, Ph.D.
"Marlene is an intelligent, thoughtful, and diligent clinical psychologist. I've known her for years and her work in ethics and telehealth have been of the highest caliber."